For those of you watching Frozen Planet, you will know that last night was the final episode. Boo.
With that final episode came David Attenborough’s final appearance on the BBC. Ever.
A sad moment, but a moment not to be missed.
The challenge to us was to create a trail that explicitly showcased the phenomenal content the BBC has brought, and will continue to bring, the nation and to implicitly pay homage to the legend that is Sir David Attenborough.
We created a bespoke 2 minute trail which aired immediately after the final Episode last night. A one off.
If you’ve had a shitty journey into work today, I promise, this will put your smile back in place.
Huge love, thanks and kudos to:
The delectable Ted, Paul and Mark for smashing it. Again.
Alice and Row for a splendiferous brief. Again
Jo, Holly and Keeley for pushing for the opportunity. Again.
And Josh…
What a wonderful world..thankyou for showing us David.
We’re really pleased to have launched our first campaign for Digital Radion UK this week.
The campaign uses a consistent endline; ‘If you love radio, let it live’ voiced by Life on Mars actor John Simm, and a new digital radio identity.
The executions focus on how digital radio brings radio to life for listeners by providing additional stations, ease of tuning, track and artist listing and availability across all digital platforms. The new green digital radio ‘pulse’ logo has been developed by leading brand identity agency Lambie-Nairn, and has been adopted by major manufacturers and retailers who will be using it in their own communications and point of sales materials.
The Let it Live campaign will be sustained during 2012 with three major phases of activity in 2012: spring; summer (focusing on the Olympics, the Euros and festivals); and Christmas.
Mike and Jerry, the creative duo behind the campaign, say:
We wanted to dramatise the importance of sound and music in our lives, and how digital radio brings this to you in the most powerful way.
In one trail we see a man listening to a music track on his digital radio. It’s Pale Blue Eyes, by The Velvet Underground. The music stirs up emotions in him, so much so that he starts to cry. The exact same scene then starts over again, except this time something completely different is playing on the digital radio. It’s a tense moment from a football play-off final. The man’s team win, and we see the same tears, but this time they are tears of joy.
A super appears: More stations, more to move you.
The campaign endline then appears. ‘If you love radio, let it live’.
It was vital to get a great actor, someone who could turn on the tears. The acting had to be subtle and nuanced so that the same performance could be read as tears of sadness and tears of joy.
Before each take, the actor took several minutes to build himself up to a point where he was ready to cry, before we could start filming. It was important to give him that personal space.
Check out Times 2 today…we’re in it. Well a new collaboration we’ve organised is in it…the collaboration between Elbow and the BBC for the Olympic year…we’re very excited about this at Black Cat HQ!
We’re really pleased to let you all know that the search is over and we’ve found our new ECD. We looked far and wide, and found him in the southern hemisphere. Toby Talbot is joining us from his role as Group ECD of DDB New Zealand and Regional Creative Director for DDB Asia Pacific. Toby has a string of accolades to his name including Campaign Asia’s 2011’s Creative of the Year for Australia/New Zealand, the number one ECD in the world over the past decade on bestadsontv.com, and 13 Cannes Lions. He has produced award winning work for brands such as SKY TV, VW, New Zealand Lotteries and New Zealand Coastguart (some of which you’ll see in the meeting). Under Toby’s leadership, DDB NZ has won Campaign Brief ‘Agency of the Year’ three times in the past four years.
Awards aside, Toby is also a very charming and down to earth chap. He is very Rainey Kelly is all his attitudes and we think he’ll be a huge asset for the future of the agency. And some more good news – he’ll be here with us from Mid January.
Some of you may have seen the breaking news that Elbow is to create a soundtrack to accompany all BBC 2012 activity. It is a concept that is much bigger than simply a track and much of its beauty is yet to be revealed. It is a brilliant example of us working collectively to create ideas that go before and beyond advertising. We’re very excited about what the future holds for 2012…
There’s lots of people who we need to thank in the agency who have been working on this; Alice Huntley, Jo Bacon, Paul & Ted, Nick & Jules, Foxy & Jamie, and Simon and Damon. Not forgetting the amazing account team David, Charlie & Claudia…and last but by no means least, the wonderful Dan Neale, without whom we wouldn’t have turned this concept into a reality.
We don’t want to reveal too much at the moment, but suffice to say there will be lots to see come January.
First aired during Sunday evening’s The X Factor on ITV 1, the ad sees the finalists perform a stunning version of the Christmas classic, When You Wish Upon A Star – arranged by Ivor Novello winning producer Richard ‘Biff’ Stannard. This provides the soundtrack to a selection of heart warming festive scenes – showing friends and family as the focus of celebrations.
to raise awareness and money for men’s health issues. As it says on the website ‘Movember is about real men growing real moustaches’, so beards and goatees don’t count. And Movember starts tomorrow!
It would be great if you could get sponsorship from family and friends and then the person that raises the most will be given an additional £1000 to donate from the agency. There will also be a number of prizes on offer, obviously, at the end of the month.
We’ll keep you posted with the efforts of everyone taking part over the month…Watch this space
We are proud to have launced the new national Fire Kills campaign with the Department for Communities and Local Government, which will encourage people to test their smoke alarm when they change their clocks.
Most people know that having a working smoke alarm can save lives, but often we still put off testing our alarms until a more convenient time – or not at all. Over the weekend of 29/30 October when the clocks go back, in every home in the UK people will already be going around their homes performing the necessary task of changing their clocks. This campaign asks them to remember to do one more thing: test their smoke alarm when they change their clock. The campaign aims to reinforce this association over time, so that smoke alarm testing becomes an automatic behaviour on the clock change dates.
The advertisements highlight the association we’re making between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire. The headlines prompt people to act, for example: “British summer time comes to an end soon. Make sure you don’t. When you change your clock, test your smoke alarm.”
The campaign will run across print, radio and social media, including an online video of a real clock melting in a simulated house fire created by Radium Audio.
Radium Audio immediately understood that a Foley, the reproduction of everyday sounds, approach was needed for the audio to infuse the piece with a strong feeling of impending danger, aiming to inspire a sense of urgency in the listener.
The session focused on capturing the sound of melting plastic as a narrative for the clock action in the piece – such as bubble wrap, fizzy drink bottles and old computer casings, moving onto more combustible objects including old metal electronics components and fireworks. The recordings were then layered in to create a feeling of being physically very close to the listener, sonically infusing the piece with a sense of kinetic movement, crafting a simple yet hyperreal, unnerving sound experience.
Here’s the viral:
The advertising activity will be concentrated into two highly focused bursts around the clock change dates, in an effort to reach every British home with this important message.
Damon Collins, Executive Creative Director, says: ‘Getting the public to test their smoke alarm is vitally important. We hope the strategy and creative execution in this campaign will encourage people to foster a new behaviour that will in turn help save lives.’
You are four times as likely to die in a house fire if you don’t have a working smoke alarm. For more information on the fire safety campaign, please check online at www.facebook.com/firekills
The ads, which were shot by world renowned photographer David LaChapelle, show Katy Perry, the face of ghd and the epitome of modern style and fashion, with a ‘20s make over bringing to life the decadence and sophistication of the time. In the ads, Katy is immortalised as a mystical Snow White for the Scarlet Collection campaign.
The print campaign launched in women’s glossies this month.
Executive creative director Damon Collins says: ‘The second installment of Katy Perry as the face of ghd continues the Twisted Fairytales theme, showing her as Snow White. David LaChapelle brings his touch of magic to the shots.’
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